KFC - Perpetrator #1

Today I received my first complaint.


I must say this has to be the one of the oldest and common-est complaints out there i.e. the food you order doesnt look remotely-remotely close like the one in the advert.

Well the perpetrator today is none other than KFC, good ol' Kernel Sanders himself in all his white-bearded glory..

If memory serves me correctly (which is rare), KFC's been trying to diversify it's menu i.e. Alaskan Fish Burger (which i was told sucked big-time and i think tanked?) .The latest addition which is currently being promoted is it's Shrimp Stix which retails for RM5.15 per box. Please do note the illustration on the right, the SS are bigger and longer (*ahem*) compared to the Chicken Drumsticks

Of course, the victim missed out on the disclaimer-fineprint (font 0.15) which states CLEARLY "Servings featured are for illustration purposes only"

The real deal however and rather obviously is shown on the right.

It's probably about 30% of the size of the chicken and is puny. Maybe if someone stroked it abit it might grow bigger like Aladdin's lamp although I sincerely doubt it =)

Analytically speaking, I suppose considering the amount of money that goes into the A & P (Advertising and Promotion) of the product, the only other way they can scrimp on the Shrimp and try to ensure that the product is cost effective is to cut corners when it comes to the product itself.

Its quite the trend these days i.e. Nike spending millions on super-star endorsements, but cutting costs and lowering the quality of their products.

So anyhow folks, up-shot of today is if Kernel Sanders tells you little boys and girls out there that his Shrimp Stix are big, don't believe him - run far far away!!